Lyndsay Pearson Talk Women in Gaming & The Sims. The Sims 4 is a life simulation video game developed by Maxis and The Sims Studio and published by Electronic Arts. Players create a Sim character and explore different personalities which change the way the game plays out. The Sims 4 was released in North America on September 2, 2014. It is the first PC game to top all-format charts in two years.